Information Design is...

• the efficient graphic design/display of complex sets of information

• emphasis on EFFICIENT and COMPLEX ⇒ making it easier for people to quickly absorb a complex collection of information, but also presenting it to them in a way that will STICK

• info design –documenting knowledge, communicating knowledge

• making the interrelations of facts or ideas comprehensible

• reducing ambiguity and uncertainty in HOW THINGS WORK

• taking things apart ⇒ reassemble them coherently, insightfully, with precision and detail

• the research process of i.d. is not simply information gathering; it is qualitative and ethnographic inquiry, searching for connections between information and drawing out essential insights from those engaged with the facts or data